Reality
Branding
This
article talks about that is designer can’t change every thing in the world but
they have the idea just came in their mined. However, designer must be realistic
and honest to send clearly message to the audience. Most of the advertisements
are exaggerated and doesn’t really show the product as it is. Such as, shampoo advertisement
and red bull.
A lot of the
advertisement add element it isn’t exists in the real product. they are trying
to create things not exists to attract the audience , and pay the audience
attention. That’s all to sell their product without thinking about the value
and the honesty. Which it’s really wrong
because after people buy it, they are going to angry and not going to buy any
thing from this company. Because they weren’t honest. So, they are going to
lose more costumers because of the exaggerated.
If
the designer study his target clearly and did studies, and start thinking .he
is going to influence people and send a message. So, he can make a change.
Nowadays, the designer purpose is to sell the
product. So they can sell it by being realistic and have a good message.
Designer should be aware how is going to present the product without
exaggerated.